product placement

This morning as I came out of the turnstile at Town Hall station I noticed two people in corporate t-shirts next to a big stand advertising the Cross City Tunnel. (You can use it for free for the next 3 weeks! Wow!!)

This struck me as stupid for two reasons:

1. they were talking to people who use public transport, not drivers
2. we were all getting off the train in the middle of the city, not on either side of the city

They'd be better off advertising to commuters on Parramatta Road, or at Bondi Junction. Or, we'd all be better off if they made trains and buses free for three weeks. Think of that!